The Heart of England has made a massive impact in Austin, as the largest part of the UK contingent, with a stand as big as Google’s and their pure “bostin” charm.

The team on the ground from HofE/UKTI/AWM are hosting the Midlanders and visitors at the large stand in the exhibition hall, and many have been to sample their hospitality. This year’s team is Robbie Beak, Jonathan Webber, Charlie Rowell and Dan Licari.

They are getting leads on US businesses needing help to locate in UK as well as supporting the HofE delegates to showcase their talents. More information on how they can help you can be found on their website or by getting in touch with the team in the UK.

As well as these 4, Jason Hall and Sarah Arnesen are representing Screen WM our regional screen & digital support agency. Jason is blogging his thoughts from SXSW too on the Screen WM blog.

Aquila’s team of 2 Nat Higginbottom and Phil Campbell, are over in Texas capturing content for use by the Heart of England Team and the delegate companies in promoting their activities/thoughts in our region and abroad. You can follow their progress and thoughts at http://heartofaustin.com or for a more informal take http://exsanguinator.co.uk.

30 Representatives have been taking part in events hosted by various UKTI initiatives whilst over in Austin and you can read so their thoughts so far.

Ruth Ward @rewiredpr http://www.rewiredpr.com/blogs/entry/content_strategy_and_the_role_of_pr/

John Newbold @john383 http://www.383project.com/blog/news/sxsw-day-two/

Neil Houston @rasga http://rasga.co.uk/2010/03/14/sxswi-the-halfway-marker/

Mars Elkins @melkins http://martianlanding.wordpress.com/

Toby Barnes @tobybarnes http://www.wearemudlark.com/blog/sitby-us-at-sxswi/

Fiona Cullinan @katchooo http://fionacullinan.com/

I am sure there’s more to come from them and all the other delegates over the next few days and weeks, as well as the Music delegation arriving in town today, so plenty to come from them in the coming days too.

Make sure you visit the Heart of England in Austin site and give feedback on video’s etc http://www.heartofaustin.com

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