Peter Tullin is a cultural entrepreneur and founder of www.CultureLabel.com - an online marketplace selling design products and art from over 500 leading international culture brands. Partners include V&A, Tate, Damien Hirst, Royal Academy, Andy Warhol Estate, Château de Versailles and the British Museum. In 2010 CultureLabel launched a partnership with Arts Council England and Creative Scotland enabling customers to use interest free loans to buy art work from contemporary artists online. The CultureLabel Agency has worked with clients such as the British Council, Houses of Parliament and Library of Birmingham developing commercial strategies as well as technology solutions such as mobile ticketing. We also work with industry clients on cultural projects such as Google, Moët-Hennessy and Skype. Peter’s background includes brokering major sponsorship deals for some of the UK's biggest cultural organisations as National Account Director for Arts & Business a national arts development agency. He is also co-author of the book Intelligent Naivety, a handbook for cultural entrepreneurship. Peter made the Top 50 in the Courvoisier Future 500 in Observer Magazine and is a Clore Fellow.